12/24/2022 0 Comments Alternatives to adobe animate![]() Why would you want to use an animation over a transparent background, you ask? Transparency and animations in Email: APNGs in Litmus’ October newsletterįor our Halloween-themed October newsletter this year, we wanted to give our readers the opportunity to “switch off the lights,” changing the email from a bright design to a dark and spooky one. GIFs handle transparently poorly, applying a rough white edge around elements when set on a transparent background: Plus, in contrast to GIFs, APNGs allow you to work with transparency. If you’re using many of them to create an APNG, the large file sizes can negatively impact your email loading times. If you don’t carefully watch your file sizes, PNGs can become quite large. That gives your images a crisper look-especially when you’re using photography with a broad range of colors-but higher quality always comes at a cost. So compared to the limited colors of a GIF that often give animations a low-quality look, APNGs let you use the full range of color depths. The PNG-24 format is able to display millions of colors. The PNG-8 format is similar to GIFs in that they are saved with 256 colors maximum. There are two types of PNG formats: PNG-8 and PNG-24. So to understand what makes an APNG special, it’s key to understand the characteristics of a simple PNG. Reasons to use APNGs in emailĪn animated PNG is exactly what the name suggests: a collection of PNGs that are combined to introduce movement. Animated Portable Network Graphics-or APNGs-are an option you might want to explore, too. ![]() Email marketers everywhere are looking to add movement to their campaigns-and the most popular way of doing that is by using the power of animated GIFs.īut animated GIFs aren’t the only file type that allows you to add movement to imagery. ![]()
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